- Customers satisfaction, work quality, and project management are professional.
- All developments and innovations are kept up and followed, all new technological solutions are applied and another is adopted.
- Associated information technology developments are made in the business environment and employed in the organization
- Retaining and maintaining employees and making the work turnover rate at its highest levels, including many sub-goals that fall under this objective.
- The company's resources are maintained and balanced in a way that contributes to achieving the company's interests and quality in business implementation.
- Productivity rates are increased by reducing costs and increasing efficiency in line with the objectives of the market position.
- Contribution of the development of the Saudi society through supporting, training, employing and developing the skills of Saudis.
- Fruitful strategic relationships are being developed with our partners, contracting companies, consulting offices, agents and individuals, in order to provide integrated products and services that satisfy our partners' aspirations and anticipate their expectations.
- The trust and loyalty of our customers is gained by providing the highest quality services in design, implementation and maintenance of projects.
- Active participation in the urban renaissance in the Kingdom of Saudi Arabia, and work to raise the level of our business field to comply with international quality and safety standards.